Florence’s story

Florence’s story
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This is Florence’s story, one of five stories extracted from THE SWEETHEARTS.Whether in wartime or peace, tales of love, laughter and hardship from the girls in the Rowntrees factory in Yorkshire.“Florence was born in 1923 and remembers sleeping three or four to a bed with the other children. ‘If it was really cold, my mum would give us the shelf out of the fireside oven, wrapped in a piece of cloth, as a hot water bottle. She’d put it right in the middle of the bed where all four of us could get our feet on it’. Florence finished school on a Friday in July 1937 and started work at Rowntree’s the following Monday. ‘There were so many people pouring in through the gates,’ Florence recalls, ‘and the whole place was so huge – even the rooms were enormous – that I couldn’t imagine how I was ever going to find my way around the place…”From the 1930s through to the 1980s, as Britain endured war, depression, hardship and strikes, the women at the Rowntree’s factory in York kept the chocolates coming. This is the true story of The Sweethearts, the women who roasted the cocoa beans, piped the icing and packed the boxes that became gifts for lovers, snacks for workers and treats for children across the country. More often than not, their working days provided welcome relief from bad husbands and bad housing, a community where they could find new confidence, friendship and when the supervisor wasn’t looking, the occasional chocolate.

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Some places announce themselves by a distinctive smell in the air, long before the town or city itself is reached: the hoppy aroma of brewing from Burton, the lingering smell of the old fish docks in Grimsby, the sulphurous fire and brimstone of the forges that used to announce Sheffield, or the acrid stink of the Billingham chemical works. York greets its visitors with an altogether sweeter and more enticing smell: the rich, mouth-watering aroma of chocolate drifting on the breeze from the Rowntree’s factory just to the north of the city centre. The company, by some distance the city’s largest employer, was taken over by Nestlé in 1988, but to the citizens of York it will always be known as ‘Rowntree’s’.

This is the story of some of the Rowntree’s Sweethearts – the women workers from the company’s Golden Age, which spanned the half-century from the 1930s to the 1980s. That era began at a time when a woman’s right to vote had at last been established, but her right to choose her career path, manage her own money, live her own life and follow her own destiny was far from certain. In the 1930s and the decades that followed, many of the women employed at Rowntree’s found a degree of financial independence, self-confidence and self-reliance through the money they earned at the factory, the skills they acquired and, of no lesser importance, the bonds they formed with other women workers. For some unhappy women, whose lives were blighted by poverty, illness, bad housing and even bad husbands, their working days at the factory also offered a much-needed refuge and respite from their domestic turmoil – a place where they could be happy, respected and valued by their workmates.

The women to whom we spoke in the course of our research were all unstintingly generous with their time and their memories, but it’s a sobering thought that, had this book not been published, their extraordinary, moving and inspirational stories might well have gone untold and unrecorded. They loved their time at Rowntree’s and still regard the factory and the company with great affection. It was, they said, ‘a great place to work and a real community’. They had the Yorkshire virtues: warmth, compassion, honesty, truthfulness, thrift and the capacity for hard graft. They did a fair day’s work in return for a fair day’s pay, shared laughter and tears, hardship and good times, and in the process they helped to make Rowntree’s – and York – what it is today.

Lynn Russell and Neil Hanson, April 2013





Rowntree’s confectioners hand-decorating Easter eggs, c.1930s. ©Société des Produits Nestlé S.A.


Hand-piping the decorations on the tops of chocolates (possibly Dairy Box), late 1940s. ©Société des Produits Nestlé S.A.


Ladies packing Smarties into ‘cinema cartons’, early 1950s. ©Société des Produits Nestlé S.A.


A new recruit undergoes psychological assessment in the Rowntree’s psychology department, c.1950s. ©Société des Produits Nestlé S.A.


Married women work in the seasonal section, wrapping Easter eggs in foil and tying them up with ribbons, 1954. ©Société des Produits Nestlé S.A.


Ladies of the Cake department pack six penny bars of Milk Motoring Chocolate into ‘outers’ ready to be sent out to retailers. ©Société des Produits Nestlé S.A.


Cyclists on Haxby Road, a quarter of a mile from the Rowntree’s factory, c.1920s. ©Stephen Barrett




Florence began work at Rowntree’s in 1937 aged just fourteen. The hours were long and the work hard, but guided by the liberal and Quaker principles of Joseph Rowntree and his son Seebohm, who had now taken over the running of the company, Rowntree’s was a pioneering employer, providing healthcare, excellent leisure facilities and many other benefits. Young workers were even given paid time off to further their education in classes organized and paid for by the company, known as Day Continuation classes.

A series of new brands introduced in the 1930s, including Black Magic, Kit Kat and Aero, had transformed the company’s fortunes from the dark days of the Depression, and Rowntree’s was booming when she started work, but within two years the war brought peacetime prosperity to a juddering halt and Florence and many of the other women on the workforce found themselves making munitions instead of chocolates.

Like many of her peers, Florence is quiet and shy on first acquaintance, but her humour, energy and vitality soon show through. Even by the standards of her workmates, she had grown up in extreme poverty and she knew hardship and tragedy in her adult life, but drew strength from the friendship and support of the women among whom she worked. Even now, aged 89, Florence is still full of zest for life and has nothing but happy memories of her working life at Rowntree’s and the lifelong friends she made there.



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