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Copyright © 2016 by Edward Burton. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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Library of Congress Cataloging-in-Publication Data is available:
ISBN 9781118943960 (Hardcover)
ISBN 9781119296188 (ePDF)
ISBN 9781119296171 (ePub)
Cover Design: Wiley
Cover Images: (top) © Kingdom of Saudi Arabia, Royal Commission for Jubail & Yanbu; (bottom) © Saudi Desert Photos by TARIQ-M/ Getty Images, Inc.
This book is about business in the Kingdom of Saudi Arabia and how change occurring within the Kingdom is transforming how business is done. It is about Saudi Arabia's business community and the importance and relevance the Kingdom's economy and its industrial and commercial centers have to global business. But, more importantly, it is about the people, companies, and business environment that make doing business in Saudi Arabia such a unique and rewarding experience.
I have spent most of my professional career assisting American enterprise in the trade of their goods and services, and placement of their capital investments in markets around the world. During the course of this vocation, I have gained knowledge in the art and science of evaluating foreign markets for business and learned what to look for when identifying countries representing the best prospects for gaining and growing market share for American businesses. I have found no market more thought-provoking nor engaging than the Kingdom of Saudi Arabia.
There have been numerous books written about Saudi Arabia over the past 25 years. However, a cursory review of those works show their subject matter primarily centers on oil, internal, regional and international politics, the Kingdom's economy, or its social questions of the day. To be sure, studies of these topics are valuable to a rounded understanding of Saudi Arabia. But the dearth of books dedicated to the subject of commercial affairs inside the Kingdom has assumed a deafening quality given Saudi Arabia's importance to the world. And, there are reasons for the absence of credible literature on the subject.
