Capital Ideas

Capital Ideas
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Learn to build apps from scratch without any programming experience! Do you have a great idea for an app but have no idea where to begin? Then this is the book for you. Even if you have no programming experience, this easy-to-follow, step-by-step guide teaches you exactly what you need to know to bring your app idea to life without a lot of cash or coding. Packed with tips and tricks to get you started, this book shows you – start to finish – how to take your idea and turn it into a fully working, functional app. Walks you through getting started, designing your app, and developing your idea Helps you launch your app and then promote it Reassures you that no programming experience is needed in order to create a fully functional app Idea to iPhone is an easy-to-read book that shows you how to get your idea from your head to the iTunes store!

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Copyright © 2005 by Peter 1. Bernstein. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 10923, (978) 750–8400, fax (978) 750–4470, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street. Hoboken, NJ 07030, (201) 748–6011, fax (201) 748–6008, or online at http://www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762–2974, outside the United States at (317) 572–3993 or fax (317) 572–4002.

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ISBN-13 978-0-471–73174-0

ISBN-10 0-471–73174-9

For Barbara

What is history all about if not the exquisite delight of knowing the details and not only the abstract patterns?

•••
– Stephen Jay Gould

Acknowledgments

All authors who undertake projects like this need help from others. I have been unusually fortunate in having had such generous and essential assistance from the people named below.

The book could never have taken shape without the participation of the people whose work it describes: Fischer Black, Eugene Fama, William Fouse, Hayne Leland, Harry Markowitz, John McQuown, Robert C. Merton, Merton Miller, Franco Modigliani, Barr Rosenberg, Mark Rubinstein, Paul Samuelson, Myron Scholes, William Sharpe, James Tobin, Jack Treynor, and James Vertin. Each of them spent long periods of time with me in interviews, and most of them engaged in voluminous correspondence and telephone conversations as well. All of them read drafts of the chapters in which their work is discussed and gave me important criticisms and suggestions that enrich virtually every page of the book. Most of them also provided their photographs.

Each in his own way contributed to my understanding of the subject matter well beyond the chapters that were their immediate concern. In this regard, I hope I may be forgiven if I single out Paul Samuelson, my friend of more than fifty years. He served uncomplainingly as my mentor, inspiration, and inexhaustible research associate from the very beginning; the accumulation of handwritten wisdom that passed from his fax to my fax is a treasure in itself. And my thanks as well to Janice Murray, who made our communication so easy and rewarding.

I have also benefited from those who were kind enough to undertake the onerous task of reading the complete manuscript. Michael Granito, Bernard Obletz, Roger Kennedy, Patricia Carry Stewart, and Byron Wien were especially helpful in providing me with many suggestions, which I have made every effort to put to good use. Richard Brealey’s bounteous contribution to both the theoretical and the historical aspects of the story was invaluable. Robert Heilbroner, my oldest friend and sometime co-author, combined painstaking editorial advice with broad critical observations whose influence is apparent throughout.

I am deeply indebted to Peter Brodsky, Michael Keran, William Lee, and Lawrence Seltzer, whose encouragement after their careful reading of early drafts gave me the impetus to carry on when the going was hardest.

Many other people helped in supplying or guiding me to research material without which the project would have run into sand early in the game. I am especially grateful to John Brush, Richard Cowles, Charles D’Ambrosio, David Durand, Charles Ellis, Martin Fridson, Charles Henry, Judith Kimball, the staff of the Marlboro College Library in Marlboro, VT, Donald McCloskey, Joseph Murphy, M. F. M. Osborne, Earle Partridge, Edward Renshaw, Andrew Roy, Richard Russell, Hugh Weed, and Richard West.



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