Chief Customer Officer 2.0

Chief Customer Officer 2.0
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A Customer Experience Roadmap to Transform Your Business and Culture

Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world.

And it will take years off your learning curve.

Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the Customer Leadership Executive (such as Chief Customer Officer, Vice President of Customer Experience, etc.) this book follows the five-competency model she uses to coach the C-Suite and Chief Customer Officers.

[ol]Manage and Honor Customers as Assets

Align Around Experience

Build a Customer Listening Path

Proactive Experience Reliability and Innovation

One Company Accountability, Leadership & Decision Making[/ol]

Chief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by improving customers’ lives. Jeanne Bliss fearlessly shares her tools and leadership ‘recipe cards’ for leading and enabling your business transformation. And she provides practical guidance on how embed the five competencies into how your company develops products, goes to market, enables and rewards people, and conducts annual planning.

Including over forty accounts of actions by Customer Leadership Executives around the world, this is the book you have been waiting for that tells it like it is and gives you the framework to build your customer-driven growth engine.

Jeanne Bliss pioneered the Customer Leadership Executive position, holding the role for twenty years at Lands’ End, Allstate, Coldwell Banker, Mazda and Microsoft Corporations. Since 2002 she has led CustomerBliss, a preeminent customer experience transformation company where she helps companies achieve customer-driven growth. She is a worldwide keynote speaker, and sought frequently by major media for her point of view. Jeanne is the co-founder of the Customer Experience Professionals Association, established to advance the worldwide discipline of customer experience and customer experience practitioners. She is also the best-selling author of Chief Customer Officer: Getting Past Lip Service to Passionate Action (2006), and I Love You More than My Dog: Five Decisions to Drive Extreme Customer Loyalty in Good Times and Bad (2011).

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More Praise for Chief Customer Officer 2.0

“Jeanne focused our leadership team on embedding her five competencies into how we do business. Using the content described here, she united us in redirecting how we develop and grow our business and customer relationships.”

– Doug Holte, President, Irvine Company Office Properties

“I guarantee that you will dog-ear this book and refer to it repeatedly to achieve success in your customer experience transformation and leadership role.”

– Gavan Duff, Chief Customer Officer, MSA, The Safety Company

“It's wonderful to see Jeanne Bliss come out with another great book. Chief Customer Officer 2.0 is full of sound, practical advice for leaders who want to help their organizations become more customer-centric. I highly recommend it for anyone who cares about customer experience.”

– Bruce Temkin, Managing Partner of Temkin Group, Co-Founder, Customer Experience Professionals Association

“Jeanne Bliss was the first to bring the chief customer officer role and customer leadership to us. With this book she continues to be a guardian and beacon to customer experience executives around the world.”

– Kerry Bodine, Coauthor of Outside In: The Power of Putting Customers at the Center of Your Business

“Jeanne's five competencies in this book gave us a clear and concise path for improving client experiences and uniting our leadership team.”

– Dan Schrider, CEO, Sandy Spring Bank

“If you believe, like I do, that companies in today's increasingly commoditized world need to be customer-driven and experience-focused, then grab Jeanne Bliss's Chief Customer Officer 2.0 off the shelf, read, and absorb it. Create such a position dedicated to developing a growth engine around the individual, living, breathing customers of your company, fulfill that position, or align with that person. Or, you know, be commoditized.”

– Joe Pine, Coauthor, The Experience Economy and Infinite Possibility

“This is simply the most important book on your reading list right now to help you drive your customer experience transformation.”

– Joe Wheeler, Executive Director, The Service Profit Chain Institute

There is no one more qualified to write this book than Jeanne Bliss, a visionary and leading light in the search for what customer-centric leaders must do to propel their organizations to greater success. Read Chief Customer Officer 2.0 to capitalize on Jeanne's decades of experience as a practitioner and coach, and learn how to truly embed customer-centric competencies into your organization.

– Bob Thompson, CEO of CustomerThink Corp. and author of Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies

“Make this book first on your reading list! Jeanne Bliss's thought leadership and ability to unite a leadership team and clarify this work takes years off your customer experience transformation.”

– Yves Leduc, President, Velan, Inc.

“No matter your role in business, run to the cash register with this book. In Chief Customer Officer 2.0, you are provided a model, set of filters, tangible game plan, and the tools you will need to enjoy rewarding and sustainable growth that comes from delighting your customers. The book you are holding is approachable, transformational, and in keeping with the incredible thought leadership Jeanne Bliss has offered throughout her customer-obsessed career!”

– Joseph Michelli, New York Times bestselling author of Leading the Starbucks Way, The Zappos Experience, and The New Gold Standard

This book should be a reality show because almost every company needs a makeover to make customers a priority again. Chief Customer Officer 2.0 is the best guide for your own successful makeover!

– Jeffrey Hayzlett, primetime TV and radio host, speaker, author, and part-time cowboy

“Jeanne Bliss has the experience and wisdom to guide you through the process of creating a customer-driven organization.”

– Shep Hyken, customer service expert and New York Times bestselling author of The Amazement Revolution

Chief Customer Officer 2.0

How to Build Your Customer-Driven Growth Engine

(Completely Revised and Expanded)

Jeanne Bliss


title page

Copyright © 2015 by Jeanne Bliss. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at



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