Communication Essentials for Financial Planners

Communication Essentials for Financial Planners
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Communication Essentials for Financial Planners

Strategies and Techniques

JOHN E. GRABLE

JOSEPH W. GOETZ


wiley logo
Edited by
Charles R. Chaffin, EdD

Cover image: © olgaaltunina/iStockphoto

Cover design: Wiley

Copyright © 2017 by Certified Financial Planner Board of Standards Inc. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

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Library of Congress Cataloging-in-Publication Data

Names: Grable, John E., author. | Goetz, Joseph W. (Professor of financial planning), author.

Title: Communication essentials for financial planners: strategies and techniques / John E. Grable, Joseph W. Goetz.

Description: Hoboken, New Jersey: John Wiley & Sons, Inc., [2017] | Includes bibliographical references and index. |

Identifiers: LCCN 2017001119 (print) | LCCN 2017016280 (ebook) | ISBN 9781119350798 (pdf) | ISBN 9781119350774 (epub) | ISBN 9781119350781 (cloth)

Subjects: LCSH: Financial planners. | Interpersonal communication. | Interpersonal relations. | Investment advisor-client relationships.

Classification: LCC HG179.5 (ebook) | LCC HG179.5 .G695 2017 (print) | DDC 332.6 – dc23

LC record available at https://lccn.loc.gov/2017001119

Preface

For financial planners.. communication.. is the single most powerful antecedent to trust and commitment. .

– Dr. Dave Yeske1

The purpose of this book is to provide financial planners with insights on how they can improve their communication and counseling skills. The approach presented in this book is based on helping financial planners develop, practice, and use skills associated with the formal and informal sharing of information between a client and the financial planning professional in an empathic manner that enhances the client–financial planner relationship.2

This book serves as a valuable resource for students and professionals alike. The ineffable importance of consistent and effective communication with clients is widely acknowledged by experienced financial planners. At the same time, few planners have implemented systems within their firms (or personal professional development plans) to increase knowledge and hone skills associated with client communication! This book provides professional financial planners, as well as the leadership within financial planning firms, with a blueprint for taking their client communication to the next level. Inarguably, increased sophistication in client communication translates to higher client retention and a more effective financial planning process. Thus, the ROI on time allocated to toward communication skill development is quite high.

Those who conduct research on financial counseling and planning also know that communication skills are the foundation to building a successful financial planning practice. Some researchers have even contended that, “effective communication is vital to successful financial planning.”



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