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First Edition 2018
© HarperCollins Publishers 2018
Ebook Edition © February 2018 ISBN: 9780008271213
Version: 2018-03-01
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A catalogue record for this book is available from the British Library
Author: Dominic Roskrow
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Talking about a revolution
Take a look at todayâs craft brewing industry and itâs hard to believe that as recently as the turn of the millennium the perception of beer brewing was of scruffy, hippy types in sandals, geekily discussing secondary fermentations.
Back then it was all about real ale in the United Kingdom, and about proper beer in America. To outsiders the battle for beer was just that â a campaign against mass produced and homogenous beer, and especially lager. Unless it was a lager produced in Continental Europe. Or in a garage in Portland, Oregon.
The problem was that some of the alternatives werenât particularly appealing. Flat, scuzzy, cloudy concoctions might have been considered real by the diehards, but for many of the rest of us, they were just really bad.
Around that time, though, something changed. And when it did, it changed fast.
As Editor of Beers of the World, I remember sitting one Saturday evening sipping a new American craft beer â something from Rogue if I remember correctly â waiting to be interviewed on an American radio programme about beer. I could hear the two hosts on the show chatting about some new ale or other, and I recall being amazed by their passion and enthusiasm, and their knowledge of their subject. It was unnerving.
And that sort of passion flowed through the United States from Alaska to the Alamo as craft brewing took hold, as scores of enthusiasts turned their home brewing hobby into a business. Some brewers set out modestly and chose to stay that way.
Some started small but evolved into substantial businesses, moving to ever more sizeable premises and creating new jobs as they went. Some had grandiose aspirations from the outset, and are now living their dream.