Peter touches on some very interesting and timely concepts in his book Doing Good by Doing Good. I agree with his views that many organisations are attempting to do the right thing and certainly have the right intent when it comes to CSR, but few are executing their strategy to bring about the best return. Peter's advice to the charity sector to step up and change their ways, shifting from the old paradigm of just seeking donations, is encouraging and if heeded will lead to a more engaged sector and deeper relationship between corporate and charity. If you are in business, part of a foundation or leading a charity, you would be served well to read Peter's latest work.
– Chris Cuffe, Company Director, Investment Professional and Philanthropist
Baines makes a highly practical contribution to how the best businesses create value by having a more positive social impact. And considering his track record of actually doing so, who better to listen to.
– Peter Sheahan, author, founder and CEO of ChangeLabs™
Peter Baines has correctly written that innovation and a sense of the entrepreneurial spirit are the key to the future, irrespective of industry or academic discipline. This is advice offered at an important time in our collective search for best practices and the truth.
– William E. Strickland Jr, President and CEO, Manchester Bidwell Corporation
First published in 2015 by John Wiley & Sons Australia, Ltd
42 McDougall St, Milton Qld 4064
Office also in Melbourne
Typeset in 11.5/13.5 pt Palatino LT Std
© Peter Baines Consulting 2015
Illustrations © Guy Downes 2015
The moral rights of the author have been asserted
National Library of Australia Cataloguing-in-Publication data:
All rights reserved. Except as permitted under the Australian Copyright Act 1968 (for example, a fair dealing for the purposes of study, research, criticism or review), no part of this book may be reproduced, stored in a retrieval system, communicated or transmitted in any form or by any means without prior written permission. All inquiries should be made to the publisher at the address above.
Cover design by Xou Creative
Front cover and internal illustrations © Guy Downes
Printed in Singapore by C.O.S. Printers Pte Ltd
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Disclaimer
The material in this publication is of the nature of general comment only, and does not represent professional advice. It is not intended to provide specific guidance for particular circumstances and it should not be relied on as the basis for any decision to take action or not take action on any matter which it covers. Readers should obtain professional advice where appropriate, before making any such decision. To the maximum extent permitted by law, the author and publisher disclaim all responsibility and liability to any person, arising directly or indirectly from any person taking or not taking action based on the information in this publication.
In writing a book there are those who contribute to the text you hold in your hands right now and there are those who provide you with the love, inspiration, and at times space, to write. The contribution of both makes for what every author hopes is a quality reflection of their thinking.
Let me acknowledge the contribution of both groups.
Guy Downes is a genius. I first met Guy when from the back of the room he captured my one-hour keynote in a graphical representation, the likes of which I had never seen before. When it came time to write the book, Guy was the first person I contacted to be part of the project. His contribution throughout the book brings to it to life and you would have to agree he possesses a unique skill in what he does. I love the way his mind works and the benefit I see his corporate clients take from his work.
The book has a number of case studies and many of the contributors were most generous in their time and in sharing of their wisdom. Without their views and insights this book would be a reflection of my thoughts alone. It is the case studies, both of those contributing to the charity space and those working within, that add so much value. To each of these contributors who were so giving, please accept my deep appreciation.
The team at Wiley. The rise of self-publishing means that it really is within anyone's capacity to write a book. In such a crowded marketplace it then becomes even more important to get it right and surround yourself with a GREAT team. The entire team at Wiley is that, a great team that kept me on-track, on-time and on-message. Thanks to Sarah, Lucy, Jem and Chris for staying with me during this process.
To the clients who I get to build these CSR programs with, thanks for the trust for believing there is another way of engaging with the community sector.
Now to the second group, those who provide the love, support and inspiration.
To each and every one of the Thai staff and the hundreds of Thai kids that I have had the pleasure of working with over the last decade, I continue to learn from you. I have become a nicer and more caring person just from spending time with you and seeing the way you live your lives no matter the challenges.