Leading with Strategic Thinking

Leading with Strategic Thinking
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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business – creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

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PRAISE FOR LEADING WITH STRATEGIC THINKING

“This is a very practical book, highlighting how the best leaders and organizations gain strategic insight and then make change happen. In the armed forces we take both strategy and leadership very seriously – this book does justice to both topics.”

– General Richard Myers,
Chairman of the Joint Chiefs of Staff, U.S. Military (Retired)

Leading with Strategic Thinking is an important, new contribution to the practice of leadership. Defining the intersection between business strategy and strategic management reveals multiple paths to leadership development – at a point in time or over time. I applaud Aaron and BK for making leadership more accessible for all of us.”

– Renetta McCann,
Chief Talent Officer, Leo Burnett

“Through a powerful blend of diverse leadership examples and academic insights, Olson and Simerson provide a framework of leadership types that masterfully address the two competencies required of any successful leader: having strategic insight and driving strategic change.”

– Marc Knez,
Clinical Professor of Strategic Management, University of Chicago Booth School of Business

“Across industries, many leaders are encouraged to improve their strategic skills. Often, the path to skill enhancement is not clear. What I appreciate about this book is the tangible behaviors, real-life case studies and specific actions to address the strategic needs of a leader and an organization. I strongly recommend this book to anyone looking to grow in their strategic leadership.”

– Rose Hollister,
Senior Director, Jim Skinner Institute of Leadership, McDonald's Corporation

“Kudos to Olson and Simerson for giving us clear, compelling, and relevant approaches to strategic leadership, change, and implementation. Whether you are in the C-Suite or aspiring to get there, this book illustrates how strategic leaders can find the right way to adapt their approach. The examples, from established enterprises like Google and 3M, to entrepreneurial start-ups and even vast public sector transformations, make this a ‘must-read,’ whether you desire to lead a public company, a venture backed start-up, or an emerging not-for-profit. A great book that everyone on the team should read.”

– Michael C. Krauss,
President, Market Strategy Group; “@ C-Level” columnist for Marketing News

“Great leadership is all about adjusting to new context. Aaron and BK provide us with a framework and insights to not only manage the disorientation of shifting context but to leverage it for better business results.”

– Steve King,
Executive Director, Center for Executive and Professional Development, Wisconsin School of Business

Leading with Strategic Thinking

Four Ways Effective Leaders Gain Insight, Drive Change, and Get Results

Aaron K. Olson

B. Keith Simerson


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Cover design and illustration: Wiley

Copyright © 2015 by Aaron K. Olson and B. Keith Simerson. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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