Little Black Book: The Sunday Times bestseller
The essential career handbook for creative working women.Little Black Book: A Toolkit For Working Women is the modern career guide every creative woman needs, whether you’re just starting out or already have years of experience. Packed with fresh ideas and no-nonsense practical advice, this travel-sized career handbook is guaranteed to become your go-to resource when it comes to building the career you want.Writer Otegha Uwagba takes you through everything you need to build a successful self-made career: from how to negotiate a payrise to building a killer personal brand, via a crash course in networking like a pro, and tips for overcoming creative block. Plus Little Black Book is full of indispensable advice on how to thrive as a freelancer, and an entire chapter dedicated to helping you master the tricky art of public speaking.With contributions from trailblazing creative women including acclaimed author Chimamanda Ngozi Adichie, Refinery29 co-founder Piera Gelardi, The Gentlewoman's Editor in Chief Penny Martin, and many more, Little Black Book is a curation of essential wisdom and hard-won career insights. Whether you’re a thinker, a maker, an artist or an entrepreneur, you’ll find plenty of inspiration for your working life here.
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4>th Estate
An imprint of HarperCollinsPublishers
1 London Bridge Street
London SE1 9GF
This eBook first published in Great Britain by 4>th Estate in 2017
First published in Great Britain in 2016
Copyright © Otegha Uwagba, 2016, 2017, 2018
Otegha Uwagba asserts the moral right to be identified as the author of this work
A catalogue record for this book is available from the British Library
This book is designed to give the reader a general overview of working in the creative industry, it does not give detailed legal or financial advice, readers are always advised to consult independent legal advice.
This novel is entirely a work of fiction. The names, characters and incidents portrayed in it are the work of the author’s imagination. Any resemblance to actual persons, living or dead, events or localities is entirely coincidental.
All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the non-exclusive, non-transferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, down-loaded, decompiled, reverse engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins
Source ISBN: 9780008318987
Ebook Edition © June 2017 ISBN: 9780008245108
Version: 2018-10-05
Dedicated to my parents, who taught me the meaning of hard work, and continue to lead by example.
Contents
CHAPTER 1. GETTING IT DONE: Ways To Maximize Your Productivity
CHAPTER 2. OVERCOMING CREATIVE BLOCKS: Getting Your Mojo Back
CHAPTER 3. BUILDING YOUR BRAND: Not Just A Corporate Buzzword – The Importance Of Personal Branding
CHAPTER 4. PUBLIC SPEAKING 101: How To Give A Kick-Ass Presentation
CHAPTER 5. MONEY TALKS PART I: KNOWING YOUR WORTH: Getting Paid What You Deserve
CHAPTER 6. MONEY TALKS PART II: TAKING CARE OF BUSINESS: Managing Your Affairs
CHAPTER 7. BACK TO SCHOOL: How And Why To Learn New Skills
CHAPTER 8. THE ART OF NETWORKING: Because Who You Know Is As Important As What You Know
CHAPTER 10. NAVIGATING THE WORKPLACE PART II: ASSERTING YOURSELF: On Confidence And Holding Your Own
CHAPTER 11. LOOKING AFTER NUMBER ONE: Keeping Your Mind And Body On Track
CHAPTER 12. Q&A: Words Of Wisdom From Some Inspirational Women
If you’re a working woman and you’ve picked up this book, it’s probably because you’ve got some questions. Maybe you’re just starting out, or maybe you’re already pretty experienced. Still, you’ve got questions. You’re in the right place – read on.
The book you’re holding right now is a curation of career advice and insights inspired by my own experiences as a young woman trying to make my way in the world. Despite having been lucky enough to start my career at some of the world’s top ad agencies, and later working for cult youth brand Vice, after a few years I found myself at something of a career crossroads: completely unsure of what to do next, but knowing deep down that I needed to make a change – sound familiar?
Feeling certain my own experiences couldn’t be unique, and desperate to connect with other like-minded women, I decided to combine the things I’m most inspired by – creativity, women and work – into a platform that could support and inspire working women everywhere. Enter Women Who: a modern community connecting women who, separately, are all having the same thoughts when they wake up in the morning. Women who are striving for more. Women who, like me, want – or need – to make a change.
Because things are changing, aren’t they? The offices, studios and coffee shops where we spend the majority of our waking hours are constantly evolving, and with them the rulebook on how to build a successful and fulfilling creative career. For the generation of fiercely ambitious and entrepreneurial women that I’m a part of, navigating that ever-changing landscape throws up a bunch of complex questions – from little things like how to write a sensitive email, or use Instagram to your advantage; to the big, existential, career-defining quandaries, like how to build the kind of personal brand that opens doors, whether to try freelancing or not, and of course, the lifelong dilemma every creative faces – how to find that delicate balance between starving artist and corporate shill.
All of which brings us right back to this book, which I wrote to help answer all of those questions (and a few more besides), and to show you how you can achieve success on your own terms – whatever those may be.
Because if there’s one thing I’ve learned along the way, it’s that we all have ideas – sometimes we just need a little help figuring out how to make them happen.
