Marketing to Millennials For Dummies

Marketing to Millennials For Dummies
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Книга "Marketing to Millennials For Dummies", автором которой является Padveen Corey, представляет собой захватывающую работу в жанре Зарубежная литература. В этом произведении автор рассказывает увлекательную историю, которая не оставит равнодушными читателей.

Автор мастерски воссоздает атмосферу напряженности и интриги, погружая читателя в мир загадок и тайн, который скрывается за хрупкой поверхностью обыденности. С прекрасным чувством языка и виртуозностью сюжетного развития, Padveen Corey позволяет читателю погрузиться в сложные эмоциональные переживания героев и проникнуться их судьбами. Corey настолько живо и точно передает неповторимые нюансы человеческой психологии, что каждая страница книги становится путешествием в глубины человеческой души.

"Marketing to Millennials For Dummies" - это не только захватывающая история, но и искусство, проникнутое глубокими мыслями и философскими размышлениями. Это произведение призвано вызвать у читателя эмоциональные отклики, задуматься о важных жизненных вопросах и открыть новые горизонты восприятия мира.

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Marketing to Millennials For Dummies

Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com

Copyright © 2017 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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ISBN 978-1-119-36904-2 (pbk); ISBN 978-1-119-36905-9 (ePub); 978-1-119-36902-8 (ePDF)

Introduction

Millennials aren’t magical, elusive consumers, but marketers have had a great deal of difficulty figuring them out. Millennials are defined as individuals born between the years 1980 and 2000, and they make up the largest audience of consumers in the world. Although they’re defined by their age, Millennials are essentially prototypes for the modern consumer. Importantly, they’re poised to inherit the largest transfer of wealth ever recorded in human history!

A seismic shift has taken place regarding buying behavior, and it’s up to the marketers of the world to find new ways to reach customers. There is no one-size-fits-all model for reaching this coveted demographic. Every consumer is an individual and will uniquely respond to different brands, campaigns, and content.

Marketing to Millennials For Dummies is written to provide you with a framework to develop an effective Millennial marketing strategy. It’s filled with information that you can use to craft programs that are right for your brand.

About This Book

I wrote this book to provide guidelines that marketers in virtually any field can leverage. Whether you’re working in a business-to-business setting selling raw materials to manufacturers or developing consumer-oriented communications strategies to sell discounted school supplies to an incoming class of mobile-oriented college freshmen, there’s something in this book that can help you.

The methods outlined in this book don’t preclude any level of marketing professional from participating. Whether you’re a seasoned veteran who is looking for new ways to spice up your brand’s communications strategies or a new marketer wondering how to tackle certain types of campaigns, you’ll be able to develop your strategies.



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