Oversubscribed

“For the last 30 years I've worked on some of the world's largest events from mass participation running and cycling events to the Olympics. It's always a challenge to get a big event to engage with a large audience – this is one of the few books I've ever seen that distills powerful ideas and strategies that I know have an impact.”

“This book contains powerful ingredients and delicious recipes for succeeding in your business. Savour it!”

“After building an international retail business in three countries with over 1,000 locations I understand the pressure businesses are under to grow and scale. This book is perfect for an entrepreneur, leader or marketing manager to perform at their best.”

“I've launched and sold over $5 billion worth of products and I know that successful product sales requires a unique approach. This book shares ideas that will increase your sales and scale your business.”

“I read Oversubscribed and found myself nodding and reflecting upon success stories that I know or have been a part of. Principles that would take a decade to learn through trial and error are spelled out clearly in this book. Daniel Priestley continues to cement his position as one of the most perceptive, influential, and also, entrepreneurial commentators on the planet.”

This edition first published 2015

© 2015 Daniel Priestley

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Library of Congress Cataloging-in-Publication Data

Priestley, Daniel.

Oversubscribed: how to get people lining up to do business with you/Daniel Priestley.

pages cm

ISBN 978-0-857-08617-4 (hardback) – ISBN 978-0-857-08619-8 (paper)

1. Marketing. 2. Customer relations. 3. Small business – Growth. I. Title.

HF5415.P65927 2015

658.8 – dc23

2014048155

A catalogue record for this book is available from the British Library.

ISBN 978-0-857-08617-4 (hardback) ISBN 978-0-857-08619-8 (paperback)

ISBN 978-0-857-08623-5 (ebk) ISBN 978-0-857-08618-1 (ebk)

Cartoons: Andrew Priestley

Cover image: ©iStock.com/denis_pc

Cover design: Wiley

There are restaurants that people line up for. There are products that you must pre-order months in advance. There are tickets that sell out on the day they are released. There are stocks that go roaring up in value right after they float. There are cars that were bought before they were built and properties that sell off the plan when they are nothing more than a set of drawings. There are consultants who are booked six months in advance and hair stylists who charge ten times more than others. There's furniture you can't buy, only pre-order, and bottles of wine that are purchased while their grapes are still hanging on the vine.