‘If you want to become more persuasive … read this book. It does exactly what it says on the cover.’
Ged Shields, Vice President – Marketing, Ronseal
‘Insightful. Funny. Brilliant. Mr Hesketh uses loads of stories, research and real-life experiences to show us what drives us; what drives the people we talk to; and how to use this knowledge to adapt our approach so we all win. An excellent book.’
Andy Bounds, Communications Expert and Bestselling Author of The Jelly Effect, The Snowball Effect and Top Dog
‘Essential reading for anyone who wants to better understand what makes people tick and why we do the things we do. In addition, it's hilarious.’
Graham Hill, Managing Director, International Investment Bank
‘In this book, Phil gives us the keys to be more persuasive and influential. In a unique style, he shows us how to engage with people's minds.I highly recommend you read this book!’
Lina Marcela Torres, Marketing Manager for Latin America, LinkedIn
‘Lao Tzu said that knowing others is wisdom, knowing yourself is enlightenment. Reading Phil's book will help you achieve both!’
David Maher, Managing Director, Celebrity Speakers Bureau, Australia
‘Phil's storytelling ability is second to none and his highly-informed perspective on behaviour and psychology make this book something very special indeed.’
Steve McDermott, Author of How to be a Complete and Utter Failure in Life, Work and Everything
‘The combination of stories and humour backed with scientific rigour make this a compelling, engaging and essential read.’
Paul McGee, Author of the International Bestsellers SUMO (Shut Up, Move On) and Self-Confidence
‘Ultimately, with any book that pertains to educate you, the litmus test is: what do I learn? This book has literally 100's of fascinating facts, thoughts and ideas that you can apply to your own life, straight away.’
Scott Stevens, Head of Marketing, BNY Mellon Investment Management EMEA
‘A wonderful and unique contribution to the field of human study that really helps you understand why people do what they do.’
Michael Wainwright, Managing Director, Boodles
‘Anybody who reads this book and puts it into action will become more persuasive and influential. Guaranteed.’
Martin Wild, Sales Director, UK, Ireland and Northern Europe, Callaway
This edition first published 2016
© 2016 Philip Hesketh
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Library of Congress Cataloging-in-Publication Data
Hesketh, Philip.
Persuade: using the seven drivers of motivation to master influence and persuasion / Philip Hesketh.
pages cm
Includes index.
ISBN 978-0-85708-636-5 (paperback)
1. Persuasion (Psychology) 2. Influence (Psychology) 3. Interpersonal communication. I. Title.
