Praise for Peter Drucker's Five Most Important Questions
“As a marketer and a business leader I have found guidance in Drucker's simple wisdom. My favorite: ‘Without a customer, there is no business.’ This book offers timeless insights, an anecdote for those dizzied by the rapidly evolving business landscape.”
– Beth Comstock, Chief Marketing Officer, GE
“A timeless guide for students at the Yale School of Management – elegant in its simplicity yet powerful in focus.”
– General Thomas Kolditz, Professor and Director, Leadership Development Program, Yale School of Management
“Nobody, not even Socrates, has ever asked better questions than Peter Drucker. All the personality, all the wisdom is here to make your work dramatically more effective. There's nothing better. It's like having Peter at your side.”
– Bob Buford, Author, Halftime and Finishing Well, and Founding Chairman, Peter F. Drucker Foundation for Nonprofit Management
“In my work with chief executives, managers, and students, I see a shared desire to create a life of meaning, purpose and passion. This book shares essential lessons to do so for all generations. Memorable, powerful, and accessible, this is another classic in the making!”
– Sanyin Siang, Executive Director, Fuqua/Coach K Center on Leadership & Ethics (COLE), Duke University
PETER DRUCKER'S FIVE MOST IMPORTANT QUESTIONS
ENDURING WISDOM FOR TODAY'S LEADERS
PETER F. DRUCKER
WITH FRANCES HESSELBEIN, JOAN SNYDER KUHL,
BERNARD BANKS, LAUREN MAILLIAN BIAS, JUANA
BORDAS, ADAM BRAUN, JIM COLLINS, CAROLINE
GHOSN, KELLY GOLDSMITH, MARSHALL GOLDSMITH,
NADIRA HIRA, PHILIP KOTLER, JIM KOUZES, RAGHU
KRISHNAMOORTHY, KASS LAZEROW, MIKE LAZEROW,
LUKE OWINGS, MICHAEL RADPARVAR, V. KASTURI
RANGAN, AND JUDITH RODIN
EDITED BY PETER ECONOMY
Cover image: Silver Sparkle © iStock.com/Nastco
Cover design: Wiley
Copyright © 2015 by the Frances Hesselbein Leadership Institute. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at www.wiley.com/go/permissions.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with the respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for damages arising herefrom.
For general information about our other products and services, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002.
Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.
ISBN 978-1-118-97959-4 (cloth); ISBN 978-1-118-97961-7 (ebk); ISBN 978-1-118-97960-0 (ebk)
In 2000, Fred Andrews wrote in The New York Times of the Peter F. Drucker Foundation for Nonprofit Management – now The Frances Hesselbein Leadership Institute: “With little money, the Institute is a pool of management wisdom for all who choose to dip their cup.” Today, we celebrate the Institute's 25th anniversary. Our work has not deviated far from our work in 1990, or 2000: we continue to publish the most contemporary writing on leadership and management; we provide relevant leadership resources, advice and inspiration; we introduce cross-sector partnerships that provide opportunities for learning and growth; and we support student-leaders and professionals around the globe.
I'm encouraged by the “Bright Future” message of leaders across the sectors who are using The Five Questions– who are reaching into their organization and out to their customers and community, reaffirming their values, and reexamining their mission.
