Salesforce.com For Dummies

Salesforce.com For Dummies
О книге

Книга "Salesforce.com For Dummies", авторами которой являются Paz Jon}, Kao Liz, представляет собой захватывающую работу в жанре Зарубежная компьютерная литература. В этом произведении автор рассказывает увлекательную историю, которая не оставит равнодушными читателей.

Автор мастерски воссоздает атмосферу напряженности и интриги, погружая читателя в мир загадок и тайн, который скрывается за хрупкой поверхностью обыденности. С прекрасным чувством языка и виртуозностью сюжетного развития, Paz Jon позволяет читателю погрузиться в сложные эмоциональные переживания героев и проникнуться их судьбами. Jon настолько живо и точно передает неповторимые нюансы человеческой психологии, что каждая страница книги становится путешествием в глубины человеческой души.

"Salesforce.com For Dummies" - это не только захватывающая история, но и искусство, проникнутое глубокими мыслями и философскими размышлениями. Это произведение призвано вызвать у читателя эмоциональные отклики, задуматься о важных жизненных вопросах и открыть новые горизонты восприятия мира.

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Salesforce.com For Dummies, 6th Edition

Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com

Copyright © 2016 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Publisher. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.

Trademarks: Wiley, For Dummies, the Dummies Man logo, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc., and may not be used without written permission. Salesforce.com is a registered trademark of Salesforce.com, Inc. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc., is not associated with any product or vendor mentioned in this book.

LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: WHILE THE PUBLISHER AND AUTHOR HAVE USED THEIR BEST EFFORTS IN PREPARING THIS BOOK, THEY MAKE NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS BOOK AND SPECIFICALLY DISCLAIM ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES REPRESENTATIVES OR WRITTEN SALES MATERIALS. THE ADVICE AND STRATEGIES CONTAINED HEREIN MAY NOT BE SUITABLE FOR YOUR SITUATION. YOU SHOULD CONSULT WITH A PROFESSIONAL WHERE APPROPRIATE. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM.

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Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

Library of Congress Control Number: 2016935333

ISBN 978-1-119-23931-4 (pbk); ISBN 978-1-119-23932-1 (ebk); ISBN 978-1-119-23933-8 (ebk)

Introduction

Salesforce.com For Dummies, 6th Edition, is for users of Salesforce, including those users who have the Unlimited, Enterprise, or Professional Edition. It’s for Salesforce users who want to quickly know how to use this web-based application, running “in the cloud” – also known as Software-as-a-Service (SaaS) – for sales, marketing, and customer service.

About This Book

Don’t use this book to find out how Salesforce works. Use this book to find out how you can manage your customers and your teams and close more business by using Salesforce:

❯❯ If you’re a sales rep, this book shows you how to use Salesforce to manage your leads, accounts, contacts, and opportunities. Spend less time doing administrative work and more time focused on making money.

❯❯ If you’re a sales manager, this book shows you how to use Salesforce to track team activities and pipeline, shorten the ramp-up time on new hires, and pinpoint key deals that require your involvement.

❯❯ If you’re in channel sales, this book shows you how to track your relationships with companies that are – or will be – your partners and all the deals they work for you.

❯❯ If you’re a partner, this book shows you the world of Salesforce and how you can improve your deal pipeline and win rate with your vendor.

❯❯ If you’re in marketing, this book shows you how to use Salesforce to make an immediate and measurable impact on your sales organization. We cover how to manage campaigns and track leads to fill your funnel.

❯❯ If you’re in customer service, this book shows you how to manage customer issues, from creation to resolution. Support managers will see how to improve agent productivity and customer self-sufficiency.

❯❯ If you sit on the executive team, this book shows you how to use Salesforce for internal collaboration and to measure your overall business.

❯❯ If you’re an administrator or involved in your company’s customer relationship management (CRM) initiative, this book gives you practical knowledge for customizing, configuring, maintaining, and successfully implementing your solution.

We show you everything you need to know to manage the life cycle of your customer relationships in Salesforce, from qualifying leads to closing opportunities to handling service agent inquiries. Along the way, we share a laugh or two. And this book can expose you to useful features and functionality that you might not have even known existed!



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