We are entering a new world of marketing. One with a mixture of augmented reality, cloud, and artificial intelligence. Anders sets us up for that new world by getting us to think differently
Robert Scoble, Former Technology Evangelist at Microsoft and Editor of Scobleizer
Do you know what Seamless is? Of course not, you don't have time for that. You are more worried about your brand's irrelevance in the near future. A future with robots, AI, and everything connected. But, while it worries you that everything has changed, Seamless will take you on a quest to find the things that will never do. Don't worry about the robots, worry about the humans.
Ricardo Zamora, Director of Communications, Google Mexico
Seamless is an inspiring guide to the entertainment and media landscape of tomorrow. Tomorrow's brands are those that seamlessly take their clients on a transformational journey into the future and who seamlessly weave together the digital and analogue channels, and futurist Anders has given a visionary foresight into that magical future.
Mattias Behrer, CEO, Dentsu Aegis Network Sweden
Anders Sörman-Nilsson is the real deal. He's able to catapult us into the future, causing us to imagine possibilities and adding colour to a picture we might not yet have drawn. His teachings about the business landscape of tomorrow are not to be ignored: the companies that will win are those that prioritise seamless customer journeys and maximise the technologies available to them. Heed his advice and venture forth bravely!
Emma Isaacs, Founder/Global CEO, Business Chicks
Anders Sörman-Nilsson unpacks in his usual sophisticated and linguistically compelling way the massive opportunity available to innovative thinkers and businesses who can evolve towards our inevitable digital futures. Through case-study, historical perspective, and future-focused insight the reader is taken on a journey into the possibilities of our rapidly changing worlds.
Peter Sheahan, author, Founder and CEO of Karrikins Group
Seamless helps the reader approach the future. It uses vivid storytelling to get you to reflect deeply on the context of where we are at today, how we got here and unblocking the paths to allow us to see where we can go in the future. A very enjoyable read!
Peter Williams, Chief Edge Officer, Centre for the Edge at Deloitte Australia
Whilst we all quietly ponder the future of work and society, Anders takes that one step further by seeking answers to ‘what if' and ‘why' by linking past, immediate and future business and market case studies. In his inimitable style he weaves us into his context by sharing experiences and journeys, giving us a deeply personal and amusing view of what considerations can be made to plan for the future. I have no doubt that Seamless will leave you wanting to meet with Anders and seek more answers.
Professor Petrina Conventry, Industry Professor, University of Adelaide
In Seamless, Anders transports you effortlessly, in a fantastic journey, from a total analogue past to a present where a new digital universe expands a seemingly bounded reality to limitless new possibilities.
Mario De Agüero, CEO and Managing Director, GS1 Mexico
Having worked with Anders I can truly say he's onto a very interesting thread connecting familiar ‘analogue' truths with our current online life. His previous book Digilogue was a true inspiration to us, and now with Seamless, he connects directly with the bigger purpose of the Internet – to carry the big ideas of tomorrow. You can't predict the future, but you can be ready. Reading Seamless is definitely a good start.
Rickard Bäcklin, Marketing Director, Telia Sonera International Carrier
Seamless is a unique read as it unravels the story of a futurist who takes off his consultant mantle, rolls up his sleeves, and embarks on an intimate journey to turnaround a business failing to keep up in a digitised world. Through a combination of business insight and personal vulnerability, Anders has created a timely guide for leaders and organisations who desire to transform their brands from the ordinary to the extraordinary.
Richard Ruth, Director – HR – Employee relations, Eli Lilly and Company
Making customer journeys seamless and digitally transforming the real estate industry is the future for the brands of tomorrow. Futurist Anders Sörman-Nilsson in Seamless provides impactful foresight and directions for navigating tomorrow!
Mike Green, Managing Director, Harcourts International
The analogue and the digital worlds are quickly becoming intertwined. If you work in branding or marketing, it's time to get dressed for the occasion. Because going into the future without a proper seamless outfit may soon mean you're out in the cold.
Niklas Alvarsson, Brand Designer at Spotify Business
The world of marketing and communications is undergoing a paradigm shift. At Dashing, we believe in evolving ‘what's possible' for our clients, and in Seamless, futurist ASN sets out a compelling call to adventure for those who are willing to digitally transform their business, and embrace the extraordinary retail landscape of tomorrow. We believe the foresights contained in these pages are required reading for our clients, and for anyone seeking transformational business results!
