‘Much more than an introduction, John Morecroft's Strategic Modelling and Business Dynamics uses interactive “mini-simulators and microworlds” to create an engaging and effective learning environment in which readers, whatever their background, can develop their intuition about complex dynamic systems. The examples, from manufacturing operations to competitive strategy, corporate growth and environmental sustainability, provide a rich test-bed for the development of the systems thinking and modelling skills needed to design effective policies for the strategic challenges faced by senior managers throughout the economy today.'
John Sterman, Jay W. Forrester Professor of Management, MIT Sloan School of Management
‘We are living in a world revolutionised by six decades of exponential growth in computing speed, where powerful computers have become consumer electronics and simulation has become virtual reality. Business modelling has come of age. This book, with its vivid examples and simulators, is helping to bring modelling, system dynamics and simulation into the mainstream of management education where they now belong.'
John A. Quelch, Professor of Marketing, Harvard Business School, Former Dean of London Business School
‘John Morecroft's book is an ideal text for students interested in system modelling and its application to a range of real-world problems. The book covers all that is necessary to develop expertise in system dynamics modelling and through the range of applications makes a persuasive case for the power and scope of SD modelling. As such, it will appeal to practitioners as well as students. At Warwick we have a range of undergraduate, masters and MBA courses in simulation, business modelling and strategic development/planning and the text would provide valuable support to those courses.'
Robert Dyson, Emeritus Professor, Operational Research and Management Sciences Group, Warwick Business School
‘Illustrated by examples from everyday life, business and policy, John Morecroft expertly demonstrates how systems thinking aided by system dynamics can improve our understanding of the world around us. Indeed, such thinking provides the basis for improving our world, from making everyday decisions to leading key strategic and policy initiatives. Anyone who is interested in understanding the world and making better choices should read this book.'
Stewart Robinson, Associate Dean Research, President of the Operational Research Society, Professor of Management Science, School of Business and Economics, Loughborough University
‘This text fills the gap between texts focusing on the purely descriptive systems approach and the more technical system dynamics ones. I consider it particularly well suited to the more mature student (MBA, EMBA, Executive courses) due to the focus on conceptualisation and the understanding of complex dynamics.'
Ann van Ackere, Professor of Decision Sciences, HEC Lausanne, Université de Lausanne
‘In today's complex business world company leaders are repeatedly challenged to rethink dominant strategic logics, and if necessary to adapt their firms to cope with turbulence and change. Strategic modelling based on system dynamics is a powerful tool that helps to better understand the feedback structures underlying the dynamics of change. The author demonstrates the appeal and power of business modelling to make sense of strategic initiatives and to anticipate their impacts through simulation. The book offers various simulators that allow readers to conduct their own policy experiments.'
Dr Erich Zahn, Professor for Strategic Management, University of Stuttgart
Strategic Modelling and Business Dynamics
A Feedback Systems Approach
Second Edition
John D.W. Morecroft
This edition first published 2015
© 2015 John Wiley & Sons Ltd
First edition published 2007
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