The Enduring Advisory Firm

The Enduring Advisory Firm
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A guide for financial advisors who are ready to embrace new opportunities

The Enduring Advisory Firm is a book for the forward-thinking financial advisor. Financial advisement is traditionally a hands-on field, so few in the industry feel threatened by the shifting social and technological landscape. In this book, Mark Tibergien—routinely named one of the most influential people in the financial services world—and Kim Dellarocca make a compelling case for taking a closer look at technology and other big-deal industry trends in order to move the business of financial advice into the next stage of its evolution.

Combining a facts-based approach with case studies and examples from the field, The Enduring Advisory Firm will ignite your imagination by demonstrating practical strategies for attracting clients and streamlining operations. Today's smart practice managers are focusing on emerging topics like the needs and expectations of the Millennial generation, mobile and interactive technologies, and growth planning. Responding thoughtfully to these trends, with the help of this book, could propel your financial advising business toward a more successful future.

In-depth discussion of trends and forces that you can harness to reshape your financial advisement business

Case studies and examples showing how to navigate the most difficult business decisions

Innovative ideas for process improvement, more fruitful client interactions, and sustainable growth

Tips and insight for attracting Millennial clients and talent by leveraging new technologies

The Enduring Advisory Firm will inspire financial advisors, managers, and executives to branch out in ways that will lead to measurable growth. With a newfound focus on the evolution of your business, you might be surprised at where change takes you.

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The Bloomberg Financial Series provides both core reference knowledge and actionable information for financial professionals. The books are written by experts familiar with the work flows, challenges, and demands of investment professionals who trade the markets, manage money, and analyze investments in their capacity of growing and protecting wealth, hedging risk, and generating revenue.

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THE ENDURING ADVISORY FIRM
How to Serve Your Clients More Effectively and Operate More Efficiently
Mark Tibergien
Kim Dellarocca
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Cover image: Business graph © MF3d/iStockphoto; Wall Street Sign © kevinjeon00/iStockphoto

Cover design: Wiley

Copyright © 2017 by Mark Tibergien and Kim Dellarocca. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

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ISBN 978-1-119-10876-4 (Hardcover)

ISBN 978-1-119-10881-8 (ePDF)

ISBN 978-1-119-10879-5 (ePub)


To Arlene Tibergien, Mark's wife, companion, and rock for
over 35 years
To Nico Dellarocca, the best thing that has ever happened to
his mother, Kim

Acknowledgments

We consider ourselves fortunate to have found work that is fulfilling and challenging. Through our combined 60-plus-year journey we have learned a lot about the kinds of investments firms need to drive success. Above all we have learned that the most important investment one can make is in others. We have learned that the quality of our relationships is the biggest driver of our happiness and success. We have learned to slow down, to be present, to think win-win, and to do our best to build others up. We have learned that sharing our talents and wisdom matters, often most to those individuals whom we may never meet. We have learned to let go and laugh more. We have learned that friendship promotes the happiness of all.

We are grateful to include here a small list of those friends who have lent their wisdom and inspiration to the book, provided coaching and opportunities along our path, and been the people we most enjoy simply sharing a laugh over a bottle of wine. They are:

The members of the Pershing Executive Committee, especially Lisa Dolly, Jim Crowley, and Caroline O'Connell.

The members of the Pershing Advisor Solutions Executive Committee, in particular Karen Novak, Gabe Garcia, Ben Harrison, and Evan LaHuta, and the incredible team of professionals who make this company a great place to pursue our career objectives.

Our clients and friends, Gerry Tamburro, Jim Pratt-Heaney, Andy Reder, Ross Levin, and the Pershing Advisor Council, for opening their businesses to us to study and for sharing their experiences.



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