The Innovation Formula
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THE
FORMULA
THE 14 SCIENCE-BASED KEYS FOR CREATING
A CULTURE WHERE INNOVATION THRIVES
DR AMANTHA IMBER
First published in 2016 by John Wiley & Sons Australia, Ltd
42 McDougall St, Milton Qld 4064
Office also in Melbourne
© Inventium Pty Ltd ATF Inventium Trust 2016
The moral rights of the author have been asserted
National Library of Australia Cataloguing-in-Publication data:
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Light bulb cover image by © Chones/Shutterstock; formulas and equations cover image by © BORTEL Pavel – Pavelmidi/Shutterstock
Cover art direction by Lars Wannop
Disclaimer
The material in this publication is of the nature of general comment only, and does not represent professional advice. It is not intended to provide specific guidance for particular circumstances and it should not be relied on as the basis for any decision to take action or not take action on any matter which it covers. Readers should obtain professional advice where appropriate, before making any such decision. To the maximum extent permitted by law, the author and publisher disclaim all responsibility and liability to any person, arising directly or indirectly from any person taking or not taking action based on the information in this publication.
ABOUT THE AUTHOR
Dr Amantha Imber is an innovation psychologist, a best-selling author, and the founder of Australia's leading innovation consultancy, Inventium. Inventium has been recognised as one of Australia's fastest growing companies in the BRW Fast 100 list, and was also awarded the BRW Client Choice Award for Best Management Consultancy in Australia.
With a PhD in organisational psychology, Amantha has helped companies such as Google, Coca-Cola, Disney, Lego, Red Bull, American Express, McDonald's, Virgin Australia, Commonwealth Bank and many others innovate more successfully. Amantha was a finalist in the 2015 Telstra Business Women's Awards.
Amantha is the cocreator of the BRW Most Innovative Companies list, an annual list compiled by Inventium that ranks Australia's top innovators. She has written for publications including The Australian Financial Review, BRW, AustralianBusinessSolutions and SmartCompany and is the author of the best-selling book The Creativity Formula: 50 scientifically proven creativity boosters for work and for life.
Amantha had an international record deal for her debut album Like Samantha without the S, prays to the God of Kevin Spacey and claims to have once been freakishly good at table tennis.
Visit inventium.com.au to find out more about Amantha and her team at Inventium, what they do and what they've been thinking about lately. You can also find Amantha on Twitter (@amantha) and via her website at www.amanthaimber.com.
ACKNOWLEDGEMENTS
I don't know about you, but I am the sort of person who loves reading the Acknowledgements section of books! As such, I spent an inordinate amount of time writing this section because a) books don't get written without a lot of help and support from others and b) because I am a big fan of Acknowledgements sections.
First, you would not be reading this book if it were not for Kristen Hammond at Wiley. Kristen, thank you for believing that people would be interested in what I had to write and for being so liberal with your compliments and encouragement along the journey. Thanks also to the rest of the amazing team at Wiley, including Ingrid Bond, Chris Shorten, Alice Berry, Peter Walmsley and Theo Vassili.
Thank you to Jane Thompson, my amazing editor, who made me sound way more succinct and articulate than I actually am!
A big thank-you to Chad Dickerson, Dae Mellencamp, Stuart Smith, Barry Gold, Christine Gilroy, Megan Kachur, Derek O'Donnell, Hugh Molotsi, Mike Finch, Neil Christie, Kirsten O'Doherty, Evan Cohen, Mariah Monaghan, Tiziana Bianco and Wendy Mayer. I am indebted to you for your generosity with your stories and your time. The examples you gave me about what you are each doing in your organisations was inspiring to me, and I am sure are just as inspiring to the book's readers.
Thanks to Jason Fox, who introduced me to the wonderful team at Wiley in the first place, and for being someone I could moan to about the stress of writing a book and running a busy consultancy at the same time.
Thank you to the hundreds of researchers cited in this book. Without the countless hours and mammoth effort that go into conducting research, this book would have consisted of shoddy advice that may or may not have worked. And thank you to my research assistants, Kash and Themis, for helping me uncover a lot of the great research that went into this book.
