Where’s My Guitar?: An Inside Story of British Rock and Roll

Where’s My Guitar?: An Inside Story of British Rock and Roll
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A fascinating insight into the golden-age of 1970s and 80s rock and roll told through the eyes of music legend Bernie Marsden and, most notably, his role in establishing one of the world’s most famous rock bands of all time – Whitesnake. ‘Bernie Marsden is a musical treasure…I don't think people know ALL he has done and just how much he was a part of the early British rock scene to present day. It's all in here. READ THIS BOOK!’ Steve Lukather, Toto Touring with AC/DC. Befriending The Beatles. Writing one of the world’s most iconic rock songs. This is the story of a young boy from a small town who dreamt of one day playing the guitar for a living – and ended up a rock n’ roll legend. It follows Bernie Marsden’s astonishing career in the industry – from tours in Cold War Germany and Franco’s Spain, to meeting and befriending George Harrison and touring Europe with AC/DC. It’s a story of hard graft, of life on the road, of meeting and playing with your heroes, of writing iconic rock songs – most notably the multi-million selling hit ‘Here I Go Again’ – and of being in one of the biggest rock bands of all time. At age 30, Bernie left Whitesnake due to serious conflict with his management, something he explores in this memoir for the very first time. Packed with stories and encounters with the likes of Ringo Starr, Elton John, Cozy Powell, Ozzy Osborne, B. B. King and Jon Lord, this is not just a remarkable look into the highs and lows of being a true music legend, but an intimate account of the revolutionary impact rock and roll music has offered to the world.

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To Fran,

who always knows where my guitar is.

B x

Contents

Cover

Title Page

Copyright

Dedication

Contents

6  Praise for Bernie Marsden

7 Introduction

8 Preface

9  1. New York, New York, 1980

10  2. Going to my Home Town

11  3. Look Through Any Window

12  4. Welcome to the Real World

13  5. To the City

14  6. Dance on the Water

15  7. PALS with Deep Pockets

16  8. Whitesnake

17  9. Free Flight

18  10. Come an’ Get It

19  11. Look At Me Now

20  12. Baked Alaska

21  13. Shooting the Breeze

22  14. In the Company of Snakes

23  15. Going Again on my Own

24  Afterword: Guitars and the Sickness They Induce

25  Seminal Moments in my Musical Education

26  Picture Section

27  Acknowledgements

28  About the Author

29  About the Publisher

LandmarksCoverFrontmatterStart of ContentBackmatter

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Pat Cash, tennis champion

‘There wouldn’t be many guitar fans who haven’t heard a Bernie Marsden riff somewhere along the road. That goes for anyone alive in the ’80s and early ’90s, guitar fan or not. My first awareness of Bernie was during the glory years of Whitesnake while I was travelling the world making a career in tennis. Great album after great album, catchy riffs with melodic yet rocking solos. It was post-Whitesnake that I discovered the Marsden voice in its full extent, his most recent blues albums showing those talents. As a Rory Gallagher fan his Bernie Plays Rory album was more than a worthy tribute – a pure joy. No wonder he is applauded throughout the blues and rock world as one of the iconic musicians of his generation.’

Dónal Gallagher, brother of Rory

‘Rory’s admiration for Bernie as both a musician and as a person was huge and I share my late brother’s sentiments. Actions speak louder than words – Bernie was the first guitarist allowed to perform with Rory’s Stratocaster after his passing. In addition to his own great abilities, Bernie carries the torch!’

‘Bernie is part of the legendary wave of British blues-rock players I heard that had it all. His soul, chops and sound resonated with me. He is also a first-class gentleman and when he came to meet me and see me the first time Toto played in London in the very early ’80s he brought Jeff Beck and Gary Moore. Like I wasn’t intimidated enough by him … ha, ha! This started a lifelong friendship. Bernie is one of the best in every way and I am honoured to call him my friend – and he is one badass guitar player!’

Ian Paice, Deep Purple

‘Bernie is one of those rare musicians who can play whatever is required of him. Rock, blues, pop, you name it and he will do it, and do it very well! A talent in itself. But the other string to his bow is his writing. Back in the Whitesnake days it was obvious that without those songs, the band would have found it much harder to break through and enjoy the success it achieved. Those songs started out from Bernie’s imagination. No Bernie – no songs.’

Paul Jones, musician and broadcaster

‘I think the first time I played with Bernie was when he sat in with the Blues Band at a gig in Swindon, and I thought, Wow – this heavy metal guy can really play the blues! As time went on, I discovered that the blues (and soul) have informed all his work. The other thing I admire about Bernie is his humility. I’ve seen it on many occasions – not least the times when he’s contributed to my charity gigs at Cranleigh Arts Centre.’

‘I first met Bernie in 1991 when the Allman Brothers came to Europe. There was a benefit at the Hard Rock in London and a bunch of us went and wound up jamming. I heard Bernie play and not only did he play great but he had the best sounding rig of anyone on stage. When it came time for us to play I asked him if I could play through his gear, saying something like, “You’ve got the only good-sounding rig on stage.” He laughed and obliged. We became instant friends and have played together numerous times since. I really love his economy of notes and the fact that the most important thing to him is to get a good sound first (which he seems to be able to do with any setup) and then take it from there.’



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