Fisher Investments Press brings the research, analysis, and market intelligence of Fisher Investments' research team, headed by CEO and New York Times best-selling author Ken Fisher, to all investors. The Press covers a range of investing and market-related topics for a wide audience – from novices to enthusiasts to professionals.
Books by Ken Fisher
Debunkery
How to Smell a RatMarkets Never Forget (But People Do)
Plan Your Prosperity
The Ten Roads to Riches
The Only Three Questions That Still Count
100 Minds That Made the Market
The Wall Street Waltz
Super StocksThe Little Book of Market Myths
Fisher Investments Series
Own the World by Aaron Anderson
20/20 Money by Michael Hanson
Fisher Investments On Series
Fisher Investments on Consumer Discretionary
Fisher Investments on Consumer Staples
Fisher Investments on Emerging Markets
Fisher Investments on Energy
Fisher Investments on Financials
Fisher Investments on Health Care
Fisher Investments on Industrials
Fisher Investments on Materials
Fisher Investments on Technology
Fisher Investments on Telecom
Fisher Investments on Utilities
Beat the Crowd
HOW YOU CAN OUT-INVEST THE HERD BY THINKING DIFFERENTLY
Ken Fisher
With Elisabeth Dellinger
Cover image: City People Set © iStock.com/edge69; Multiple silhouettes of business people © 4x6/Digital Vision Vectors/Getty Images
Cover design: Thomas Perez
Copyright © 2015 by Fisher Investments. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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Library of Congress Cataloging-in-Publication Data:
ISBN 978-1-118-97305-9 (Hardcover)
ISBN 978-1-118-97306-6 (ePDF)
ISBN 978-1-118-97307-3 (ePub)
True confession: I didn’t want to write a preface for this book. It’s too darned long already, and I wanted to spare you having to flip one more page. But alas, the powers that be require one – who knew!
Maybe that’s fitting, because this is a book I didn’t think I’d write. I was happy with 10 books. Ten is a round number, and plenty. I didn’t think the world needed another Ken Fisher book. But ideas happen! An idea struck during a conversation with my former Wiley editor, Laura Gachko (still with Wiley, no longer saddled with my silly nonsense) and my co-author, Elisabeth Dellinger – one thing led to another, and next I knew, I was at it again. Eleven is a fun number, too.
The concept of contrarianism has run through my books since Super Stocks, way back in 1984, but I’ve never overtly addressed it. To me, contrarianism has always been about independent thinking, and my books have always demonstrated this (at least, I like to think so). But that fateful December day in 2013, it occurred to us that I’d never come out and explained just what the heck contrarianism is, isn’t and how to practice it. I realized it was time, since contrarianism is misunderstood and misapplied by many – and unknowingly practiced by some, who might like to know it.