Chocolate Busters: The Easy Way to Kick It!

Chocolate Busters: The Easy Way to Kick It!
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Break free from your chocolate addiction with Jason Vale’s irreverent, zany and original new book. Jason, aka The JuiceMaster, reveals the dangers of chocolate’s ingredients (sugar, dairy and additives), the marketing industry’s ploys to keep us all hooked and our emotional attachment to the sweet stuff- and shows you how to kick the habit.Jason Vale offers his own take on the SugarBusters and anti-dairy phenomenon, taking a pop at the food and marketing industries and showing you how to free yourself from the mental food trap by reframing your thoughts.Sugar is the cocaine of the food world, responsible for obesity, diabetes and a host of other problems. Dairy is equally bad for us and is an acid-forming food. Many people’s stomachs aren’t suited to break the lactose down properly and so it affects our ability to digest the nutrients from other food.This book also examines the ways in which the advertising agencies seduce us and keep us hooked, as well as examining the emotional attachments we have to chocolate, created from early childhood: ‘the chocolate nanny’ as Jason puts it.Jason’s lively debate, full of amazing information that makes your hair stand on end, is enough to put anyone off chocolate. He looks at how we’ve been hooked – and the ‘con’ that is confectionery.

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The Simple Way

to Stop Eating Chocolate

Jason Vale


Ahhh, chocolate. Just the word is enough to make the average person melt faster than the cocoa butter itself, which explains why just the thought of giving it up is usually enough to fill the average chocolate lover with a slight degree of apprehension, and for others, out and out panic! However, it doesn’t matter how much of the dark stuff you eat, how often you eat it or whether you believe life just wouldn’t be worth living without it; the beautiful truth is anyone can find it easy to kick chocolate – even you!

All that’s needed for this minor miracle to manifest itself is an extremely open mind, the promise that you will read some of this book every day, to keep the momentum going, a willingness to follow my guidelines at the end – oh, and plenty of chocolate! Yep, contradiction in terms though it is, please ‘feel free’ to continue to eat as much chocolate as your little heart desires until you finish the book (and, no, that doesn’t mean taking 20 years to finish the book!). If you do that, if you are willing to really open your mind and put your beloved chocolate on the rack, then your break to freedom from one of the most heavily advertised junkie foods in the world is as good as guaranteed.

A WOLF IN CHOCOLATE CLOTHING

The truth is, once we have slowly stripped away the many different layers from this cunning chocolate wolf and unwrapped the cold hard truth lurking beneath the glamorous advertising, product placements and seductive glossy packaging – you will never be able to see chocolate in the same light again. Let me make myself clear here: I don’t mean you will go off it slightly and cut down a little, no, no, no – I mean once you are able to see this hyped up, sugar-infested drug food for what it really is and not as you’ve been conditioned to see it, settling down to a bar of the stuff will be about as appealing as plucking your nasal hairs with a fish fork.

For the first time ever the whole business of chocolate is going to get the licking it deserves and by the time you finish this book, unlike with a ‘no-chocolate diet’ or going on the ‘chocolate wagon’, you will not only be happy not to eat it (a miracle in itself), but also, when you see other people consuming the stuff, far from envying them (or wanting to hurt them severely!) you will actually feel sorry for them.

However, for this seemingly impossible feat to happen, your current perception of this emotionally driven ‘food’ needs to take a massive shift. Fortunately, this will be a piece of cake (not chocolate obviously!). All we need to do is see through the years of brainwashing we’ve all been subjected to, explode the myths, shatter the illusions, and discover the correct knowledge and unique way of thinking that will make the whole process of kicking the choccie habit as easy as organic pie!

KNOWLEDGE IS POWER – BUT ONLY OF THE RIGHT KIND!

Now in case you’re a ‘virgin’ to my world of thinking and have yet to indulge in my first book Slim 4 Life: Freedom from the FoodTrap, I need you to know from the start exactly where I’m coming from. I’m not into doom and gloom, I don’t do willpower, I speak plain English and I tell it like it is. Let me be clear, I’m not here to win any literary awards, by golly gosh no, I’m simply here to shake the chocolate world and provide you with the correct knowledge which will enable you to be free to have a non-chocolate break if you so choose! And when I say, ‘correct knowledge’ I don’t mean the usual nonsense you get from what I describe as the ‘State the Bleeding Obvious Brigade’. You know, the amazing, mind-blowing and life-changing info they come out with, like:

‘Chocolate is full of sugar, it’s fattening and it’s bad for you – ifyou stopped eating it, you would feel better.’

Not being funny, but ‘cover me in cocoa and lick me all over – you don’t say!’ Or, my favourite expression at times like this, ‘No shit, Sherlock!’ Please name me one chocolate eater, one ‘chocoholic’, nay, one living breathing person on this planet who doesn’t know that mass-market junkie chocolate is full of sugar and fattening and I’ll eat my creme egg. I think it’s safe to say that, in terms of ‘stripping this chocolate wolf and helping you to free yourself, members of the ‘State the Bleeding Obvious Brigade’ banging on about how bad chocolate is for you – or you saying it to yourself – are about as effective as a state of the art cooker at a raw food convention! In reality this kind of approach often has the opposite effect. One of the times people reach for things like chocolate is when they’re feeling down, so if someone tells you how ill or fat you can get (or are) because of chocolate, that can make you feel even worse, so what do you do? You say, ‘Sod it’ and eat more CHOCOLATE!



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