Employer Branding For Dummies>®
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Published simultaneously in Canada
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Library of Congress Control Number: 2016962922
ISBN 978-1-119-07164-8 (pbk); ISBN 978-1-119-07162-4 (ebk); ISBN 978-1-119-07178-5 (ebk)
When it comes to talent, business is a lot like sports: The teams with the best organization and players win, and these same teams attract the best players, keep them, and build franchises with the momentum to continue their success.
As the global competition for talent heats up, your organization must do more to attract, engage, and retain the talent it needs to succeed. One of the most effective ways to accomplish this goal is to build a strong employer brand – a reputation and proven track record for being a great place to work.
Follow our lead, invest the necessary time and effort upfront, and your organization will soon have an employer brand that does much of the heavy lifting required to attract, engage, and retain the most talented candidates in the workforce.
Already have an employer brand? Then this book is also for you. You can apply the same guidance presented in this book to fix a broken employer brand, build a better employer brand, or create a new employer brand from scratch. You also discover strategies for giving a global employer brand local relevance.
Is your organization losing the talent contest? Are you disappointed with the applicants, struggling with high turnover, and plagued by employee disengagement? Then Employer Branding For Dummies is the book you need. With this book, you can begin to turn your situation around.
Organized in an easy-to-access format and presented in plain English, this book brings you up to speed with what an employer brand is, how it can help your organization perform better, and how you can build a strong employer brand from the ground up. Here you discover how to lay the groundwork, evaluate your current situation, develop an effective employer brand strategy, communicate your brand through the right channels, deliver on your employer brand promises, and then measure your success with key metrics and make adjustments as necessary to maintain and build momentum.
