Land Rover: The Story of the Car that Conquered the World
Sunday Times BestsellerAs quintessentially British as a plate of fish and chips or a British Bulldog, the boxy, utilitarian Land Rover Defender has become an iconic part of what it is to be British.It is said that for more than half the world's population, the first car they ever saw was a Land Rover Defender. It mirrors many of our national traits, stiff upper-lipped and slightly eccentric. The car has remained relatively unchanged for nearly seven decades and has spawned an industry that includes dozens of publications, car shows, clubs, associations and even model car collectors who dedicate their lives to the Land Rover.To understand this national love affair, Ben has travelled the length of the British Isles in a Defender, spending time with fellow Land Rover enthusiasts: from visiting Colonel Blashford-Snell, who crossed the jungles of the Darien Gap, to patrolling the streets of Belfast with the Police Service of Northern Ireland (PSNI). Ben has met folk who have converted their beloved Defenders into everything from hearses and coffee shops to works of art and fire trucks. He has travelled from the Red Wharf in Anglesey, Wales onto the Western Isles of Scotland and Islay, the island used as a testing ground by Spencer Wilks in 1947 to put several of the early Series Land Rover prototypes through their paces.After 67 years and 2 million vehicles the Land Rover Defender has ceased production, and this book is a fitting tribute to this most British institution which has stood as a beacon of durability and Britishness across the world. Every Land Rover has its own unique story to tell. This is the story of the world's favourite car.
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Text © Ben Fogle 2016
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Ben Fogle asserts the moral right to be identified as the author of this work
Cover photographs: bottom © Matthew Ward/Getty Images; top © JLR Ltd
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Source ISBN: 9780008194222
Ebook Edition © October 2016 ISBN: 9780008194239
Version: 2017-05-04
To Willem
CONTENTS
HISTORY OF THE LAND ROVER – PART I
Chapter Two: THE RANGE OF ROVER
HISTORY OF THE LAND ROVER – PART II
HISTORY OF THE LAND ROVER – PART III
Chapter Five: KAHN AND THE ART OF LAND ROVER MAINTENANCE
HISTORY OF THE LAND ROVER – PART IV
Chapter Seven: CRUISIN’ FOR A BRUISIN’
Chapter Nine: DEFENDER OF THE LAND
Chapter Twelve: LAND ROVER HEAVEN
HISTORY OF THE LAND ROVER – PART V
LAND ROVER
The Series I, II, IIa, III, 90, 110 and Defender are all members of the iconic ‘boxy’ Land Rover genre, first produced in 1948, with the current version called Land Rover Defender. To avoid any confusion, in this book I will sometimes refer to them all using Defender as a collective noun. Please don’t hate me.
Lode Lane, Solihull is a flurry of activity. The brick walls are still covered in camouflage paint to disguise the factory from German air raids. The waters of the Birmingham canal flow close by, ready to extinguish any fires from falling bombs. Nearby a field has been transformed into a ‘jungle track’ to test the vehicles. On the factory floor inside, a team of workers are riveting aluminium plates and fixing axles to chassis on cars in various states of deconstruction. This is the famous Solihull Land Rover factory and the workmen are building some of the most iconic cars ever built, the Land Rover Series I, a car that changed the world. But this is not 1948. It is 2016 and I am watching third-generation factory workers making Series I vehicles on the same patch of land that their grandfathers had once done.
Just a few months before, the world had mourned as the very last Defender, the evolution of the Series I, rolled off the factory line. The lights went out on 67 years of iconic history. It had been the end, but now I was back at the very beginning for the rebirth. Where most evolve and advance, here at Lode Lane, workers were using decade-old tools and technology to regress to a simpler time. To make a vehicle born out of post-war rationing to help a country rebuild. This is the reborn project at Land Rover where buyers can spend more money on a ‘new’ 68-year-old vehicle than a top-of-the-range sports car.
As I bounced, cantilevered and splashed along the very same ‘jungle track’ once used by the Wilks brothers to demonstrate the capabilities of these workhorse vehicles, I couldn’t help but marvel at the ageless charm of these iconic cars. Regressive progression. Nostalgic advancement. The new old. Was this the rebirth? Had the Land Rover ever really died? Or was this really the resurrection we had all dreamed of?
It is an oxymoron but a fitting metaphor for the story of the greatest car ever made.
‘Do not go where the path may lead,
go instead where there is no path and leave a trail’
Ralph Waldo Emerson
Sometimes you don’t know what you’ve got until it’s gone.
At 9.30am on 29 January 2016, the 2,016,933rd Defender rolled off the production line at Land Rover’s factory at Lode Lane, Solihull, on the outskirts of Birmingham. It marked the end of 67 years of continuous production of the world’s most famous vehicle. The final Defender.
In all those years, the workhorse Defender had served farmers and foresters, armies and air forces, explorers and scientists, construction and utility companies – in fact, everyone who needed a good, honest vehicle that would do a good, honest job anywhere in the world. And there were a lot more people who bought one just for fun, too – for its sheer brilliant off-road ability and austere utilitarian attitude that made it so different to the rest of today’s homogenised, jelly-mould automotive offerings.
