Professional WordPress. Design and Development

DEAR READER, thank you for picking up this book. WordPress is the most popular self-hosted website software in use today. It is available as an open source project, licensed under the GPL, and is built largely on top of the MySQL database and PHP programming language. Any server environment that supports that simple combination can run WordPress, making it remarkably portable as well as simple to install and operate. You don’t need to be a systems administrator, developer, HTML expert, or design aesthete to use WordPress. On the other hand, because WordPress has been developed using a powerful set of Internet standard platforms, it can be extended and tailored for a wide variety of applications. WordPress is the publishing mechanism underneath millions of individual blog voices and the engine that powers high-volume, high-profile sites such as CNN’s websites and blogs. It was designed for anyone comfortable navigating a browser, but is accessible to web designers and developers as well.

Given that range of applications and capabilities, it can prove hard to know where to start if you want to make use of the power of WordPress for your specific purposes. Should you first study the database models and relationships of content and metadata, or the presentation mechanics that generate the HTML output? This book was designed for readers to develop a knowledge of WordPress from the inside out, focusing on the internal structure and flow of the core code as well as the data model on which that code operates. Knowing how something works often makes you more adept at working with it, extending it, or fixing it when it breaks. Just as a race car driver benefits from a fundamental knowledge of combustion engines, aerodynamics, and the mechanics of automobile suspension, someone driving WordPress through its full dynamic range will be significantly more adept once acquainted with the underlying software physics.

It was the dichotomy between the almost trivial effort required to create a WordPress-based website and publish a first post to the world and the much more detailed, broad understanding required to effect mass customization that led us to write this book. Many books on the market provide guidance to beginning bloggers by walking you through the typical functions of creating, configuring, and caring for your WordPress site. Our goal was to bridge the gap between an expert PHP developer who is comfortable reading the WordPress Codex in lieu of a manual and the casual WordPress user creating a public persona integrated with social networking sites and advertising services, with a tailored look and feel.

In short, we hope to appeal to a range of developers, from the person looking to fine-tune a WordPress theme to a more advanced developer with a plugin concept or who is using WordPress in a large enterprise integrated into a content management system. We do this by exploring WordPress from the inside out. Our goal for this book is to describe the basic operation of a function and then offer guidance and examples that highlight how to take it apart and reassemble that function to fit a number of needs. WordPress users who are not hardened PHP developers may want to skim through the developer-centric section, whereas coders looking for specific patterns to implement new WordPress functionality can start in the middle and work toward the end.

This book is divided into three major sections: Chapters 1 through 4 are an overview of the WordPress system, its major functional elements, and a top-level description of what happens when a WordPress-generated web page is displayed. Chapters 5 through 9 build on this foundation and dive into the core of WordPress, describing internal code flow and data structures. This middle section is strongly developer-oriented, and describes how to extend WordPress through plugins and customize it via themes. The last section, Chapters 10 through 15, combines a developer view of user experience and optimization with the deployer requirements for performance, security, and enterprise integration.

The following is a detailed chapter-by-chapter overview of what you can expect to find in this book.

Chapter 1, “First Post,” contains a brief summary of the history of the WordPress software core, explores some popular hosting options and why community matters in a content-centric world, and concludes with the basics of do-it-yourself WordPress installation and debugging.

Chapter 2, “Code Overview,” starts with the mechanics of downloading the WordPress distribution and describes its basic contents and file system layout. A top-to-bottom code flow walks you from an index or specific post URL, through the process of selecting posts, assembling content, and generating the displayed HTML. This chapter is a map for the more detailed code tours in the developer-focused section.

Chapter 3, “Working with WordPress Locally,” covers the many benefits to working with WordPress on your local computer. This chapter also reviews the various setups for local development on a Microsoft Windows or Apple computer. Finally, you’ll cover how to deploy your local changes to a remote server using various deployment methods.