The Energy World is Flat

The Energy World is Flat
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An accessible text that provides managers with a well-rounded economic awareness Successful managers possess an understanding of economic and market principles as they relate to business itself. Markets for Managers presents managerial economics in a casual, accessible format that will help management professionals take economic realities into account when running their companies or divisions. The book takes a global perspective while covering the full range of micro- and macroeconomic principles that managers around the world need to know. Complete with online resources that include further reading and a YouTube playlist, this guide puts business management practice within its economic context to produce a practical tool for managers. By understanding market operation and what might cause market failure, management professionals can lead companies that respond to market pressures and align operating strategies with economic realities. Monetary and fiscal policies affect businesses of all sizes, and in Markets for Managers, business leaders can learn how to read the ever-shifting fiscal landscape. Delivers market information tailored to managers and the managerial decision-making process Comprehensively explains macro- and microeconomic ideas in language that's accessible Provides concrete suggestions for utilizing market knowledge to improve internal operations and align incentives Helps managers build a global view of business for optimal decision making The practical format of Markets for Managers is perfect for professionals and students who want to gain an applied perspective on today's most pressing economic issues.

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THE ENERGY WORLD IS FLAT

Opportunities from the End of Peak Oil

Daniel Lacalle

Diego Parrilla


This edition first published 2015

© 2015 Daniel Lacalle and Diego Parrilla

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John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom

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Library of Congress Cataloging-in-Publication Data

Lacalle, Daniel.

The energy world is flat: opportunities from the end of peak oil / Daniel Lacalle, Diego Parrilla.

pages cm

Includes index.

ISBN 978-1-118-86800-3 (cloth)

1. Energy security. 2. Energy consumption. 3. Petroleum reserves. 4. Petroleum industry and trade. 5. Energy industries. I. Parrilla, Diego, 1973– II. Title.

HD9502.A2L3325 2015

333.79–dc23

2014044969

Cover image: ©shutterstock.com/Madlen

Cover design: Wiley

Dedication

From Daniel Lacalle

To all my colleagues in the energy sector and decades of hard work looking for a better world, and in particular to those who passed away during geopolitical conflicts and terror attacks. We will never forget you.

To Patricia, Jaime, Pablo and Daniel, my parents, my brother, and his family. To all my uncles, aunts, and cousins who give and share so much joy. To all of them, my never ending source of energy.

From Diego Parrilla

To my wife, Gema, and my children, Yago, Lucas, and Carmen. My life and purpose in life.

To my father, Paco, and my mother, Nieves, my role models.

To my brother Paco, the best brother I could have wished for. My inspiration.

To my sisters Nieves and Marta, the geniuses of the family.

And, of course, to our sister Belen, our Guardian Angel.

Disclaimer

The opinions expressed in this book by Daniel Lacalle and Diego Parrilla are strictly personal and do not in any way reflect the opinion, strategy or philosophy of the firms they work or have worked for, nor should be taken as buy or sell recommendations

Chapter One

The Mother of All Battles. The Flattening and Globalization of the Energy World

There is nothing permanent, except change.

Heraclitus

At 2.46 pm on the 11 March 2011, the largest earthquake in the history of Japan triggered a giant tsunami wave that would change the energy world forever.

I was on a conference call in my office when the prices of the Japanese yen started to swing wildly. Something had happened. Shortly after, the news was hitting the wires: “Massive 9.0 Earthquake Hits East Coast of Japan. Tsunami Warning Issued”. While Japan had a long history of earthquakes, such as the Unzen earthquake and tsunami in 1792 that left a death toll of over 15,000,1 a tremor of 9.0 on the Richter scale was at a whole new level, and would make this earthquake the largest in the history of Japan and the fifth largest globally since records began in 1900.

Within minutes, a series of giant tsunami waves reached Fukushima Daiichi power plant. More than twice as high as the protective seawalls, the waves flooded the power station and damaged the back-up generation and cooling systems. The situation was out of control, and radiation was eventually released, making Fukushima the worst nuclear accident since Chernobyl in 1986, both rated level 7 on the International Nuclear Event Scale.



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