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Cover design: Wiley
Copyright © 2015 by Jennifer Openshaw. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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Library of Congress Cataloging-in-Publication Data:
Openshaw, Jennifer.
The socially savvy advisor: compliant social media for the financial industry / Jennifer Openshaw, with Stuart Fross and Jerry Gleeson.
pages cm. – (Wiley finance series)
Includes index.
ISBN 978-1-118-95907-7 (cloth/website); ISBN 978-1-118-95910-7 (ebk);
ISBN 978-1-118-95908-4 (ePub) 1. Financial services industry. 2. Investment advisors. 3. Social media. I. Title.
HG173.O645 2015
332.1068′8–dc23
2014027686
The world as you know it is being reshaped!
This statement couldn't be more descriptive of the Financial Services industry and the world of wealth management. Leadership teams around the globe are grappling with the rapid adoption of, increasing reliance on and relationship dynamics fueled by social platforms.
Facts called out in The Socially Savvy Advisor may have bordered on blasphemy in board rooms years ago. However, as author Jennifer Openshaw clearly points out, these behaviors are setting new rules of engagement. We live in a world where:
Fifty percent of investors…rely heavily on financial websites and blogs, ahead of financial newspapers and financial planners.
– ING Direct
Seventy percent of wealthy investors have restructured their investments…based on content found on social media.
– Cogent Mass Affluent 2014
Among “Under 40” HNWI, 40.5 percent cite social media as importance for accessing information and 36.3 percent for engaging with wealth managers and firms.
