4th Estate
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This eBook first published in Great Britain by 4th Estate in 2016
Copyright © Bee Wilson 2016
Bee Wilson asserts the moral right to be identified as the author of this work
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Source ISBN: 9780008225766
Ebook Edition © December 2016 ISBN: 9780008225773
Version: 2016-11-10
There isn’t time in the world to examine all the food fads.
Logan Clendening, The Balanced Diet, 1936
Most people hate diets, and who can blame us? Diets are generally the opposite of a good time. They leave you famished and force you to eat weird things that you don’t enjoy. Diets dangle the promise of a new life – or a new body – only to make you feel like a failure when you can’t stick to their insanely restrictive rules. Lose 6 pounds in six days on kale juice and walnuts and never feel hungry again! But you do feel hungry and, worse, you now feel guilty too.
Considering how unpleasant diets are – not to mention the fact that they generally leave us worse off than when we started – it’s surprising how many of them we go on. Consumer research from 2013 suggested that more than half of all adults in Britain had tried to lose weight over the past year. The sad fact is that, much as we dislike dieting, we dislike our own bodies even more. Many of us are trapped in destructive eating habits. Given the broken food environment that now surrounds us, it’s no wonder. It’s hard to eat in a balanced way, when you have to walk a gauntlet of pink glazed doughnuts every time you go to the shops for milk. Yes, we are lucky to have access to abundant calories, something that many of our fellow citizens, in this country or elsewhere, still cannot rely on. But the distress of overeating – or believing that you are overeating – is also real.
As an overweight and self-loathing teenager, I was a sucker for diets. The Rotation diet, the F-plan diet, the ‘don’t eat anything except for celery and low-fat cream cheese until you nearly pass out’ diet (this my own special invention). Each time I embarked on one, I felt I was slimming my way into a brave new dawn.
At gyms in January, you can see how desperate we can be for instant change. One morning last year, I saw a mother and her daughter – aged maybe 11 or 12 – weighing themselves before hitting the treadmills. An hour later, back in the changing room after a shower, I saw them weighing themselves for a second time, shaking their heads sorrowfully. The numbers on the scales had not gone down. Fail.
Our desire to change the way we eat can be so blinding it stops us from doing it. When you embark on a diet, you don’t want slow and steady losses. You want to transform like a superhero. The fact that you have been here so many times before only makes it feel more urgent. Maybe this will be the one: the diet you can finally stick to. Such is the appeal of ‘clean eating’, the new form of dieting that pretends it isn’t a diet. The idea is that if you fill your cupboard with enough packets of expensive chia seeds and gluten-free coconut flour, you can start afresh as a perfect person, someone who doesn’t know the meaning of the words ‘salted’ or ‘caramel’. You will glow. But then you accidentally eat a bagel. And since you are now officially dirty, you decide you might as well blow the whole thing and have two slices of chocolate fudge cake too. ‘Clean eating’ can’t be the answer because food – unlike alcohol – isn’t something you can go cold turkey on. Rather, we each have to find a way to make our peace with eating, in all its complexity.
‘Eat food. Not too much. Mostly plants,’ says food writer Michael Pollan. Wise words, but how on earth do you make yourself stick to them? It’s not as if we don’t already know that we should eat more plants and less food overall. But at some deep level, many of us don’t want to do it. In 2013 more than half of British consumers surveyed (by Mintel) said that they didn’t like diet food because the portions were too small.